Texans for Lawsuit Reform

Through political action, legal, academic and market research, and grassroots initiatives, TLR fights for common-sense reforms that keep Texas open for business.

  • About TLR
    • Our Mission
    • Our Team
    • Timeline of Reforms
  • Videos
  • Issues
  • Resource Center
    • Special Reports
    • In the News
    • Press Releases
    • The Advocate
    • TLR Blog: For the Record
    • Invite a TLR Speaker
  • Get Involved
  • Contact Us
  • Donate
  • Stay Informed
For the Record

Mass Marketing by Mass Tort Lawyers

By: Lucy Nashed, TLR Communications Director

“Have you been injured in a car accident?”

“Are you one of the thousands of Americans taking this prescription drug?”

“Has your insurance company unfairly denied or delayed your claim?”

Personal injury trial lawyer advertising is ubiquitous.

They’re not unique to any part of the country. They appear on broadcast television, cable, the websites we visit and now on the mobile apps we use on a daily basis.

I still can name several personal injury trial lawyer slogans and jingles from when I was a kid that remain engrained in my memory today, the result of years of repeated exposure.

Personal injury trial lawyer advertising is not new. The U.S. Supreme Court deemed it a matter of free speech in 1977, opening the door to an estimated $1 billion in lawyer advertising in 2017. But just because it’s legal doesn’t mean it’s good.

At a recent conference of tort reform organizations from across the country, we heard that personal injury trial lawyers have started using digital geofencing—a method of serving ads to mobile phones in a targeted geographic area—to advertise directly to potential clients inside hospital emergency rooms. Talk about taking ambulance chasing to a whole new level!

And according to the Institute for Legal Reform (ILR), personal injury trial lawyer advertising can be bad for your health. ILR studied the dangerous—and sometimes deadly—effects of personal injury trial lawyer advertising related to prescription drugs and medical devices. It seems these ads have frightened some Americans, convincing them to stop taking medically necessary prescription drugs against their doctors’ orders, with sometimes dire consequences to their health.

Here at home, a drive down any major highway reveals countless billboards extolling the array of legal representation at your disposal—the majority of which, of course, comes at no cost to you… unless you win.

When it comes to advertising, Texans are a savvy bunch. In a May 2018 poll of Texas voters conducted by Baselice and Associates, 87 percent of respondents did not believe that the lawyer who advertises on TV would handle their case.

What many Texans may not realize, however, is that the law firm in the ad might not actually be the firm to handle your case at all. Many advertising lawyers are merely client harvesters. They generate clients through advertising and then farm out the actual work to other firms for a share of the fees generated by the cases. Now that doesn’t sit well with Texans.

In the Baselice poll, 82 percent of Texans surveyed believed that an attorney who advertises for your case should be required to clearly state upfront whether he or she will personally handle your case.

Texans depend on attorneys at difficult times to help them seek relief in the courts. They deserve transparency from Texas attorneys, not cheesy advertising gimmicks.

Follow us on Facebook

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

Texans for Lawsuit Reform

42 minutes ago

Texans for Lawsuit Reform

Abusive lawsuits against commercial vehicles are hurting Texas jobs and businesses. Your lawmakers in the Texas Legislature need to hear from you. Ask them to support Senate Bill 17, Senate Bill 207, House Bill 19, and House Bill 1617. Take action: ow.ly/SDaD50DNgSb ... See MoreSee Less

Link thumbnail

Write your Texas Lawmakers – Keep Texas Trucking Coalition

ow.ly

Abusive lawsuits against commercial vehicles are hurting Texas jobs and businesses. Your representatives in the Texas Legislature need to hear from you. Ask them to support Senate Bill 17, Senate Bill...
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Linked InShare by Email

  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

Texans for Lawsuit Reform

1 hour ago

Texans for Lawsuit Reform

Abusive commercial vehicle lawsuits are jeopardizing small businesses and the essential services Texas families rely on. As our state works to recover from the pandemic and from the recent devastating winter storm, we can’t let lawsuit abuse kill these critical jobs and endanger our supply chain. Read the Keep Texas Trucking Coalition’s statement regarding Senate Bills 17 and 207 and House Bills 19 and 1617 here: bit.ly/3b5m5ZN ... See MoreSee Less

Statement by the Keep Texas Trucking Coalition on SB 17, SB 207, HB 19 and HB 1617 – Keep Texas Trucking Coalition

bit.ly

AUSTIN—The Keep Texas Trucking Coalition (KTTC) today released the following statement regarding Senate Bills 17 and 207 and House Bills 19 and 1617, which address abusive lawsuits against owners an...
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Linked InShare by Email

  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Texans for Lawsuit Reform

2 hours ago

Texans for Lawsuit Reform

Abusive commercial vehicle lawsuits are built on presenting misleading evidence to the jury—whether inflated medical bills or prejudicial evidence about a commercial vehicle operator’s conduct. We cannot expect juries to arrive at a fair decision when given misleading, extraneous and purposely prejudicial information. Read TLR’s statement regarding our efforts to end abusive lawsuits against commercial vehicle owners here: bit.ly/3q1OzaZ ... See MoreSee Less

Link thumbnail

TLR Statement on SB 17, SB 207, HB 19 and HB 1617

bit.ly

Texans for Lawsuit Reform (TLR) today issued the following statement regarding its efforts to end abusive lawsuits against commercial vehicle owners.
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Linked InShare by Email

  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook


Follow us on Twitter

lawsuitreform avatarTLR@lawsuitreform·
41m 1366522375278387200

Abusive lawsuits against commercial vehicles are hurting Texas jobs & businesses. Your lawmakers in the #txlege need to hear from you. Ask them to support SB 17, SB 207, HB 19, & HB 1617. Take action: https://bit.ly/3b5HPET #lawsuitreform #tortreform

Twitter feed video.
Image for the Tweet beginning: Abusive lawsuits against commercial vehicles
Reply on Twitter 1366522375278387200Retweet on Twitter 1366522375278387200Like on Twitter 1366522375278387200Twitter 1366522375278387200
lawsuitreform avatarTLR@lawsuitreform·
1h 1366512330394198026

Read the Keep Texas Trucking Coalition’s statement regarding Senate Bills 17 and 207 and House Bills 19 and 1617 here: https://bit.ly/3b5m5ZN #txlege #lawsuitreform #tortreform

Reply on Twitter 1366512330394198026Retweet on Twitter 1366512330394198026Like on Twitter 1366512330394198026Twitter 1366512330394198026
lawsuitreform avatarTLR@lawsuitreform·
2h 1366508585111482371

Read TLR's statement regarding our efforts to end abusive lawsuits against commercial vehicle owners here: #txlege #lawsuitreform #tortreform

TLR Statement on SB 17, SB 207, HB 19 and HB 1617

Texans for Lawsuit Reform (TLR) today issued the following statement regarding its efforts to end abusive lawsuits against commercial vehicle owners.

bit.ly

Reply on Twitter 1366508585111482371Retweet on Twitter 1366508585111482371Like on Twitter 1366508585111482371Twitter 1366508585111482371

Texans for Lawsuit Reform
1701 Brun Street
Houston, Texas 77019

Ph. 713-963-9363
  • About TLR
  • Our Mission
  • Our Team
  • Timeline of Reforms
  • Videos
  • Issues
  • Resource Center
  • For the Record
  • Special Reports
  • In the News
  • Press Releases
  • Invite a TLR Speaker
  • Get Involved
  • Invite a TLR Speaker
  • Donate
  • Stay Informed
  • Contact TLR

Copyright © 2021 · Texans for Lawsuit Reform. All rights reserved. | Privacy Policy

Copyright © 2021 · Texans for Lawsuit Reform.
All rights reserved.
Privacy Policy