What Happened: Trial attorneys are modernizing their marketing tactics to reach the next generation, transforming their flashy billboard advertising into TikTok reels, podcasts and other social media content. 

Remind me: Trial attorneys have long used traditional television and billboard advertising to entice potential clients. Now, they are proactively ingratiating themselves with younger audiences through social media and other modern platforms to ensure a steady pipeline of future clients.

In their own words: “When we’re going after someone who’s in high school listening to a podcast on the way to school, that person might not be a client of ours until 20 years later. It’s really about planting seeds and making sure people know about us. The next generation is crucial.” — Daniel Morgan, managing partner at Morgan & Morgan

TLR Thoughts: Trial attorneys have always crowded the airwaves—now they’re emerging on our phone screens too. Be a smart legal consumer. Next time you see a billboard attorney on TikTok, be sure to do your homework before hiring.

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